The Basilica of St. Peter

The Basilica of St. Peter, in anticipation of the Jubilee 2025, has identified the need to offer a welcome that combines spirituality, emotion, and efficient organization. The goal is to ensure a meaningful experience for pilgrims and tourists.

The main needs include optimizing visitor flow management, reducing waiting times, and implementing effective logistics supported by clear, multilingual, and coordinated communication. The Basilica aims for a system that informs, guides, and connects visitors to available resources.

Additionally, there is a need to enhance the artistic and architectural beauty of the site, promoting experiences that are both spiritual and emotional. Lastly, the Basilica places particular emphasis on sustainability, ensuring that all activities adhere to ethical, environmental, and social principles.

Hive has designed an innovative ecosystem to meet the needs of the Basilica. At the center is www.basilicasanpietro.va, a digital platform that integrates new tools and technologies into existing systems to provide information, book admissions, monitor visitor flows, offer virtual experiences, and simplify the experience for pilgrims and visitors.

A multilingual signage system, supported by a structured training program for staff and volunteers, ensures the optimization of visitor flows.

Online ticketing and interactive digital audioguides enhance the experience through geolocation systems, emotional content, and augmented reality tools, helping pilgrims plan their visit to the Basilica by suggesting recommended paths and providing indications on the most favorable times and days.

An integrated plan promotes, through digital tools, an image of the Basilica consistent with its historical and spiritual significance and its universality, offering pilgrims the opportunity to better organize – also through various travel products – their arrival and experience in the Basilica.